I didn’t plan a career in change. Change found me.
I started my career with a Bachelor of Education and every intention of becoming a teacher. Unfortunately I graduated into a tough economic climate, with a hiring freeze in place for teachers.
So I took a different path.
That unexpected turn led me into safety training facilitation, then operator competency development, and eventually organizational change management.
Over the past 15+ years, I’ve had the opportunity to work closely with people as they learn new systems, processes, skills, and ways of working.
What i’ve learned about change
People don’t necessarily fear change itself. They fear the uncertainty that comes with it.
We are creatures of comfort. We become familiar with how things work, how we do our jobs, and what is expected of us. Even a change that makes perfect sense on paper can feel like a huge shake up.
I’ve also learned that organizations don’t always invest enough time in the human side of change. Sometimes it’s because they don’t fully understand it. Sometimes its because they’re focused on the technology, the timeline, or the business case. And sometimes the attitude is simply:
“You’ll change because we’ve told you to.”
But that’s not how meaningful change happens. People need to understand what is changing, why it matters, how it affects them, and what they need to be successful on the other side.
Why Aim to Elevate
I created Aim to Elevate Inc. because I’ve trained end users. I’ve listened to their frustrations. I’ve seen first hand where new processes and technology make sense on paper but fall apart in practice.
I’ve developed a particular interest in the people who are closest to the work whose experiences and perspectives can get lost when change is designed from the top down.
I’m interested in the questions that don’t always get asked:
What does change actually feel like for the person experiencing it?
How do we help people move through uncertainty?
How do we build the capability to continually adapt?
These are the conversations I want to contribute to.
Beyond work
When I am not thinking about change, learning, or the future of work you’ll usually find me on the golf course, ball diamond, or ball hockey court. I also enjoy reading, doing puzzles and whenever I get the chance, spending time in the mountains.
All of those activities have something in common: they require you to adapt, stay curious, and get comfortable with being uncomfortable.
Maybe that’s why they fit so naturally alongside the work I do.
Aim to Elevate is about making sense of change, building capability, and helping people move forward with confidence.
Aim to Elevate 